Reimagining Healthcare Through User-Centered Design

Understanding Users

With a regulatory environment where policymakers are emphasizing usability, and a market where patients are more informed and engaged with their care, understanding and designing for user needs is crucial.

Learn more about user research and identifying user needs →

Understanding Context

Given the increasing complexity of healthcare systems, technological advancements, and the renewed focus on healthcare equity, medical products must adapt to the changing context of care.

Learn more about understanding context and designing for user experience →

Understanding Markets

Amidst greater competition, a cautionary economic environment, and global geopolitical uncertainty, healthcare leaders need to stay abreast of the forces of change to drive strategy and product development.

Learn more about competitive benchmarking and trends research →

  • Discovering a More Effective Segmentation Model Through User Research

    Surgical Robotic Persona Development

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  • Illuminating a Rocky Path to Diagnosis and Peeling Back the Layers of Healthcare Equity

    Patient Journey Mapping

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  • Highlighting the Need to Delight Users and Honoring the Procedural Choreography

    Stakeholder Needs Mapping

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  • Establishing a First Line of Defense and Creating Pain Relief Solutions That Keep Up

    Topical Pain Relief Innovation

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  • Identifying Gaps in a Crowded Market and Enhancing an Already Loved Procedure

    Design Requirements Development

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  • Stepping into the Future of Robotics and Designing for Engagement and Operational Efficiency

    Early-Stage Concept Development

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I believe good design has the power to drive change and make the world a better place.

As a practitioner, I have spent the past fifteen years helping ambitious leaders across industries tap into the power of user-centered design.